16th
Nnn - Bee - Cee! Wants back on iTunes.
SAN FRANCISCO—NBC Universal would like to have its TV shows distributed once again through Apple’s iTunes service, a top executive said Wednesday, but he called for antipiracy measures to help protect his business’ revenue.
George Kliavkoff, chief digital officer at NBC Universal, didn’t specifically mention Apple by name in his request, but it was clear he had the iPod maker in mind when it came to combating people’s consumption of pirated content.
George Kliavkoff, chief digital officer at NBC Universal
(Credit: Stephen Shankland/CNET Networks)
“If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how that content gets onto that device, it has to go through a gatekeeping piece of software, which would be a convenient place to put some antipiracy measures,” Kliavkoff said in an onstage interview at the Ad:Tech conference here. “One of the big issues for NBC is piracy. We are financially harmed every day by piracy. It results in us not being able to invest as much money in the next generation of film and TV products.”
Read Full Post HERE - Via CNET
